Tuesday, February 12, 2008

Can Promotional Images help my business?

I get asked often how a professional promotional image can help someone's business.

My first response is....."Have you ever bought a product or service without seeing either the product or service provider"?

Chances are you haven't.

As a consumer myself, image is very important to me. Even if I'm shopping Ebay, I'm more apt to bid on a well presented item than one that isn't presented well.

How important is your Image to you?

Ask yourself that question before you decide how your customers are going to see you or your products. As the old saying goes..."You only get one chance to make a first Impression".....What will your first Impression be?

Quantity vs. Quality?

You could confuse your customers with multiple images that convet different ideas or you could have a few dynamic, effective images that speak to you customers at a higher level.
Once again, YOU are in cintrol of your image.

Effectivness?

I could go on and on about the effectivness of powerful promotional images, but I think it's best to let my customers speak to theri experiences.

SJ, a Real Estate agent says.....

“Chris has an amazing gift. He did a series of business photos to use in my marketing materials. I thought I’d get some plain, updated photos. Instead, he demonstrated his unique passion for photography. He designed several scenarios and created photos that perfectly balanced business relevance and artistic flair. In fact, one client commented that she specifically hired me because of the photo in my ad. This photo showcased Chris’s talent 100%. I would not hesitate to recommend Chris for either business or personal photography".

In a market where decisions are made on who to call based on your business card, SJ choose us to create a unique, powerful image message for him that had proven very successful.

How do I learn more?

First, you must decide that you want to stand out form your competitors.

Secondly, you need to develop a unique message, strategy, etc...to compel customer to call you.

Thirdly, call a professional photographer who has the skill set to take you and your message "to market"!

Thanks,

CR


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